If you don't have a "corporate magic" entry on your Rolodex, you are missing a valuable tactical tool that could come in handy whenever you are organizing a corporate event, a trade show, or maybe even a holiday party.
Corporate magic is a fairly new discipline, but the idea is pretty straightforward: A good magician is memorable, and is good at creating engagement. You can probably think of half a dozen situations when your business could have used a little bit of help in order to leave a memorable message and create a little engagement.
Still unconvinced? Here is a list, by no means inclusive of some possible uses for corporate magic.
Corporate magic can break the ice: You have a regional meeting, nobody knows anybody, and the conversations are cordial, but there is a little something missing. A good corporate magician can put the audience at ease, get them to laugh together, and set a positive atmosphere for the day.
Corporate magic can set an international audience at ease: You flew people from all over the world for the presentation of your brand new product. However, you don't want to give your keynote while people are still jetlagged and still trying to get used to the local accent. A little magic will do the trick.
Give some rest to busy minds: People are loving your event. This morning they have had an action-packed day, three very productive discussion panels, a grand keynote, and five product presentations. You want to keep them engaged, but you don't want to overload their brains. Once again, corporate magic could do the trick.
Fill an awkward empty slot in your program: Sometimes it does not matter how you shuffle the schedules. Presenters and keynotes: Somehow you seem to wind up with an empty slot that comes too late for breakfast, to early for lunch, and last too long to call it "coffee break". You can not quite send everybody home, so why don't you treat them to a bit of corporate magic?
Corporate magic can make marketing more memorable: Whether you are introducing a new product to a jaded audience, or just handling leaflets and press packages. Things may be much more memorable if they just appear out of thin air.
Grab some attention when sharing a showroom: If you are stuck in a showroom, competing for attention with a dozen of your competitors, corporate magic could be just the thing you need to draw passersby towards your booth and away from your competitors.
Make a company picnic or holiday party fun: The company picnic is not all about food. It is important to have a little fun, too. Corporate magic can fit either a casual or a formal party.
They are just nice and classy: Good corporate magicians tend to be elegant characters, well versed in corporate etiquette and they will always be memorable. When you want to convey professionalism and classiness in a fun-loving way, corporate magic can do the trick.
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Thanks so much, Sara. (Brisbane)
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